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Language and Totalitarianism
Váňa, Tomáš ; Mlejnek, Josef (advisor) ; Kučera, Rudolf (referee)
The diploma thesis Language and totalitarianism deals with the relation between these two phenomena. On the basis of key thinkers dealing with totalitarianism it formulates its own definition of totalitarianism. It presents the communication theory of Karl Wolfgang Deutsch, on which basis it points to the close relation between communication and political systems, concretely between language and totalitarianism. Language is analysed mainly on the thoughts of Ferdinand de Saussure and Ludwig Wittgenstein. Totalitarian language is explained using mainly Orwell's totalitarian language newspeak in 1984. A practical analysis of a sample of Rudé právo form the era of the communist regime in Czechoslovakia in the years 1948-1989 shows its manifestations in real use. At the end of the thesis political correctness is introduced as an example of totalitarian tendencies in liberal democracies.
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Presidential elections in the Czech republic 2013 in the light of theory of communication
Amlerová, Johana ; Říchová, Blanka (advisor) ; Váňa, Tomáš (referee)
The bachelor's thesis "Presidential elections in the Czech Republic 2013 in the light of theory of communication" is focused on the theory of Czech political scientist K. W. Deutsch. This theory is based on the classic publication Nerves of Government. The thesis deals with the Czech presidential elections in 2013 and analysis of the communication channels of the candidates in the light of specific features of the Deutsch's communication theory. Its goal is to define the most accurate communication channels for usage in political campaigns according to K. W. Deutsch's theory.
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Language and Totalitarianism
Váňa, Tomáš ; Mlejnek, Josef (advisor) ; Kučera, Jan (referee)
The thesis Language and totalitarianism deals with the relation between these two phenomena. On the basis of key thinkers dealing with totalitarianism it formulates its own definition of totalitarianism. It presents the communication theory of Karl Wolfgang Deutsch, on which basis it points to the close relation between communication and political systems, concretely between language and totalitarianism. Language is analysed mainly on the thoughts of Ferdinand de Saussure and Ludwig Wittgenstein. Totalitarian language is explained using mainly Orwell's totalitarian language newspeak in 1984. A practical analysis of a sample of Rudé právo fram the era of the communist regime in Czechoslovakia in the years 1948-1989 shows its manifestations in real use. At the end of the thesis political correctness is introduced as an example of totalitarian tendencies in liberal democracies.
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Language and Totalitarianism
Váňa, Tomáš ; Mlejnek, Josef (advisor) ; Kučera, Rudolf (referee)
The diploma thesis Language and totalitarianism deals with the relation between these two phenomena. On the basis of key thinkers dealing with totalitarianism it formulates its own definition of totalitarianism. It presents the communication theory of Karl Wolfgang Deutsch, on which basis it points to the close relation between communication and political systems, concretely between language and totalitarianism. Language is analysed mainly on the thoughts of Ferdinand de Saussure and Ludwig Wittgenstein. Totalitarian language is explained using mainly Orwell's totalitarian language newspeak in 1984. A practical analysis of a sample of Rudé právo form the era of the communist regime in Czechoslovakia in the years 1948-1989 shows its manifestations in real use. At the end of the thesis political correctness is introduced as an example of totalitarian tendencies in liberal democracies.
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Theoretical predictions of the impact of a noisy channel on interpreters' performance in simultaneous interpretation and their empirical verification
Volenová, Eva ; Čeňková, Ivana (advisor) ; Ďoubalová, Jana (referee)
This thesis explores the issue of noise in the simultaneous interpreting process, using the concept of noise as defined in information theory and the model of communication developed by Claude Shannon. The theoretical section of this thesis first offers a brief explanation of the basic concepts involved in information theory, followed by a description of Shannon's model. Selected models of interpreting are then introduced based on this model of communication. A list of potential types of noise is then presented based on the literature examined that may have an impact on the interpreter during simultaneous interpreting. The empirical section of this thesis consists of a questionnaire and an experiment. The questionnaire determines to what extent interpreters find the potential types of noise from the list created in the theoretical section disruptive in their work. The list of types of noise is also expanded based on respondents' answers. The questionnaire also determines what strategies respondents employ to overcome adverse factors. The new types of noise and strategies employed are described in this thesis using open-ended answers from the respondents. The experiment tests the impact of a burst-noise channel on simultaneous interpreting. A total of 13 respondents took part in the experiment,...
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Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
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Marketing comnunication of the brand APOGEO
Karlíčková, Jana ; Postler, Milan (advisor) ; Polanská, Jana (referee)
The first part of the work is given to theory about marketing, marketing communication and commercial comunications. The next part is about APOGEO Group, its marketing comunication during the year 2008. The last part of this work analyzes marketing communicaion of the APOGEO Group and gives some recommendations how to improve it.
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Sociálněpsychologická teorie a její aplikace v marketingové komunikaci
Karlíček, Miroslav ; Bílková, Jana (advisor) ; Kostková, Hana (referee) ; Přibová, Marie (referee) ; Tichá, Ivana (referee)
Disertační práce zpracovává základní sociálněpsychologické teorie a výzkum do podoby, která má být aplikovatelná v komunikační praxi českých firem, neziskových organizací a státních institucí. Práce poskytuje metodologická východiska ke zkvalitnění přípravy komunikačních strategií i jednotlivých komunikačních nástrojů, a to ve srozumitelné a ucelené formě. Teoretický materiál je propojen s řadou příkladů z české i zahraniční komunikační praxe. Práce je využitelná zejména marketingovými pracovníky z nadnárodních společností a odborníky z komunikačních agentur.
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